In the ever-evolving landscape of sports and culture, Mark Foxton stands as a beacon of innovation and leadership. With a career trajectory marked by strategic partnerships and transformative initiatives, Foxton has played a pivotal role in shaping the trajectory of iconic brands like Levi Strauss & Co.
Joining Levi Strauss & Co. in 2014 as Senior Director of Global Partnerships and Collaboration, Foxton immediately made his mark by overseeing property relationships with esteemed entities like Levi’s® Stadium, the San Francisco 49ers, the San Francisco Giants, and the Golden State Warriors, among others. His astute business acumen and visionary approach have been instrumental in expanding the brand's presence in the sports, lifestyle, and culture landscape.
As head of global partnerships, Foxton provides a single line of sight and leadership over all partnerships, from influencers and athletes to venues and collaborators worldwide. His role extends beyond traditional business realms, exemplified by his collaboration with LSF grantee Tarana Burke on elevating her forthcoming book on the #MeToo movement. Foxton's articulate advocacy for racial justice, business, and society positions him as a thought leader in the industry, reflected in his frequent presentations on diversity, equity, and inclusion.
Before his tenure at Levi's, Foxton spent over a decade activating multiplatform partnerships for industry-leading leagues, teams, and rights holders, including the NBA, Madison Square Garden, the San Francisco 49ers, and Live Nation. His extensive experience, combined with his educational background, including an undergraduate degree from Stanford University and serving as an adjunct professor for the University of San Francisco's Master of Sports Marketing program, has honed his expertise in navigating the intricate dynamics of the sports and entertainment landscape.
In celebrating Levi's 150 years of the iconic 501 jeans, Foxton's strategic vision is evident in the brand's global events and collaborations. From immersive installations in London celebrating sound system culture to exclusive pop-ups in San Francisco's historic Skylight at the Armory, Foxton's leadership underscores Levi's commitment to innovation and excellence.
"No festival brings together more people to celebrate the culture of hip-hop than Rolling Loud, and no piece of fashion has been as central to hip-hop as the 501® jeans," says Mark Foxton, reflecting on Levi's collaboration with Rolling Loud and the brand's enduring legacy.
As Levi's continues to pioneer innovation and shape the future of sports and culture, Mark Foxton's visionary leadership remains at the forefront, inspiring a new generation of leaders to embrace creativity, collaboration, and change.
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